The wine world is changing. Italian wineries are rethinking their strategies on the international market so the way Gambero Rosso works must keep pace its publication and communication resources are shifting gear. Around the globe, consumption and life styles have moved towards a greater affinity between labels and consumers. Today's wine shopper is alert to quality and to ratings in the Guida Vini d'Italia, but wants lightness and flexibility. So the Gambero, inherently sensitive to market trends, has developed another type of event, something agile and friendly, limited for now to European markets where the international business of Italian wine is concentrated. This is the philosophy behind the Vini d'Italia Tour, open to all wineries (and their wines) selected by the Guida Vini d'Italia del Gambero Rosso 2016. This tour, then is for smart wines, high quality labels - as witnessed by their scores in the wine guide - that sell at intelligent prices. Green wines also merit special attention, that is, those produced by estates that are careful about sustainability issues in agriculture.