Brunello di Montalcino is one of Italy's most popular and prestigious wine denominations. Last october, a new event by Gambero Rosso presented this product in Hong Kong to Chinese consumers.

Brunello in Hong Kong

Gambero Rosso is proud to present one of Italy’s most prestigious Italian denominations in Hong Kong’s exclusive Asia Society Hong Kong Center.Steeped in history, cultural significance and natural beauty, the 1.3-hectare site was originally built for ammunition storage by the British Army in the mid-19th century. Through careful conservation, restoration and adaptive reuse, it was successfully transformed into a cultural, artistic and intellectual hub. Thus, in harmony with the mission of this international organization, pledged to create connections, communication and cooperation between people and institutions, this special place is the natural setting for an event such as this one.

The event

Gambero Rosso has introduced a splendid aspect of the rich culture of Italian wine, as produced by the eighteen Montalcino winemakers who have presented their Brunello di Montalcino ’12 in tastings, meetings and a seminar. The program included a Gala Tasting involving the complete production of each winery. It has also provided an opportunity to meet the winemakers behind these bottles. Eleonora Guerini, curator of Gambero Rosso’s wine guide, Vini d’Italia, along with J. C. Viens and representatives of the Consorzio, led a Masterclass to examine Brunello di Montalcino

in depth, exploring its history, territory and characteristics by means of a guided tasting of the wines made by the wineries present.

The Consorzio Brunello di Montalcino

Founded in 1967, the year in with the DOC was recognized, the Consorzio is an association of producers who aim to protect the uniqueness of the wines made in their territory. This year the Consorzio is celebrating its fiftieth birthday around the world, with tastings and seminars in partnership with Gambero Rosso. The Consorzio has represented, over the years, a most rigorous and effective tool for regulating and controlling production, overseeing relationships among the producers in the territory, communicating with the national and international press, and showcasing the qualities of a uniquely Tuscan area in which the unquestioned star is the sangiovese grape. The Montalcino grape growing zone includes 3,500 hectares of vineyard of which over 2,000 are devoted to Brunello, for a total of nine million bottles. Seventy percent are exported to Brunello fans around the globe. The Consorzio represents all the zone’s 258 wineries.

by Eleonora Guerini