The much-anticipated three days in Düsseldorf are around the corner and Italians are the top exhibitors, their numbers on the rise compared to 2017.
The fair, due to open on March 18, will host 6,700 companies and more than 500 initiatives, including a new focus on artisanal beverages. For Italian producers, ProWein is an important opportunity to be present at one ofthe three great historic markets for their nation’s wine, where, in the first 9months of 2017, sales increased 2% to 710 million euros, expected to rise to 3% when the year’s figures close. The decision to present the fair in Rome, as explained by ProWein director Marius Berlemann, was dictated by the close ties between the two markets. “The bond with Italy has lasted 25 years and gets stronger with each edition. In 1994, for example, there were only 29 Italian exhibitors, and in 2017, that number reached an unprecedented 1600, more than 24% of the total and ahead of France’s 1,500. This year, we expect 1700.”
The figures from 2017 show that there were more than 6,600 exhibitors in all, coming from 62 countries. Visitors numbered 58,500, and arrived from 131 nations. The German fair has become a reference point for the sector because of the quality of the specialized public it attracts, a key factor in the overall satisfaction of exhibitors.
“Last year,” Berlemann pointed out, “two visitors out of three were managers at a medium-high level. Almost 60% of professional visitors concluded business deals either during or immediately after the fair, while 54% were able to find new suppliers.”
Gambero Rosso will be present in Düsseldorf the day before the fair opens with an exclusive edition of the Tre Bicchieri tour, to be heldon March 17.