8 Jul 2017 / 11:07

A global fall in alcohol consumption. For 2021, wine market is destined to grow

The world suddenly drank fewer alcoholic beverages in 2016. The experts at IWSR, the British market analysis institute, published data showing a global fall in alcohol consumption, a part from wine, which remains stable.

A global fall in alcohol consumption. For 2021, wine market is destined to grow

The world suddenly drank fewer alcoholic beverages in 2016. The experts at IWSR, the British market analysis institute, published data showing a global fall in alcohol consumption, a part from wine, which remains stable.

IWSR results

Alcohol consumption falls in 2016: -1.3% according to IWSR, the British Market Analysis Institute, with a 1.3% overall drop, compared to an average 0.3% drop in the five preceding years. The accelerated decrease can be explained by reductions in beer, cider and mixed drink consumption. Wine, however, is stable. In detail, cider showed a -1.5% change in 2016 after some years of solid growth. According to IWSR, this backsliding is attributable to South Africa and the United States, where a change of -15.2% followed years of double-digit growth. For beer, the market lost 1.8% in 2016, compared to an average decrease in the preceding five years of 6%. The countries that defied the trend were China, Brazil and Russia respectively, with-4.2%, -5.3% and -7.8% decreases, much more than the slide in the earlier five years.

The spirits sector

The spirits sector, instead, showed an increase of 3%, conditioned by a notable fall in vodka (-4.3% in one year), which lost more than 9.3% in its most important market, Russia. On the positive side, growth was seen in gin consumption (+3.7%), tequila (+5.2%) and whisky (+1.7%). The United States, China and Mexico are the three countries in which consumption grew the most.

Wine consumption in 2016

And how was 2016 for wine, according to ISWR? A -0.1% change shows general stability, thanks to the sparkling sector which in 2016 increased consumption by 1.8% while still wines lost0.5%. But although 2016 was particularly difficult, the IWSR predictions for 2021 are much rosier and show more plus signs, with global consumption of alcoholic beverages estimated to grow 0.8%. The elements that contribute to this expansion phase are as follows: whisky consumption is predicted to grow 650 million liters within 2021; mixed drinks will increase more than 400 million liters in 5 years; bubbly wines will sell 200 million liters more, and beer consumption will also grow, above all in Asia and in the sub-Sahara zones of Africa.

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