A study published by Vinexpo (based on data from IWSR) estimates that in the United States, by 2021, sales of still and sparkling wines will reach $45 billion, 11 more than the $34 billion attained in 2016. The figure is a not a surprise, because for 23 years the USA has been the principal force for world wine consumption. Therefore, the global market should reach $224 billion, with 2.66 billion cases (of 9 liters) consumed, that is 24 billion liters.
The American market leads in terms of volume as well, and will continue to do so in the years to come, with an average growth of 1%, including local products as well as imported ones. New Zealand and France will be the biggest winners in this gain. American consumption of sparkling wines, according to Vinexpo/ISWR estimates, is expected to increase about 6% annually until 2021, a rate of growth triple the world average.
Until the present day, the USA has been the fourth market in the world for the consumption of sparkling wine, but could surpass France within the next five years. This is good news for Prosecco which might see a strong increase in sales on the American market. The study further estimates that the USA will pass Germany in Prosecco imports, rising to the third position in terms of consumption, after Italy and Great Britain.