Italian Champagne market
Italy does not betray its historic appeal for Champagne. Lastyear too, French bubbles were sold in our market for a total of 7.3 million bottles, up by 11.1% compared to 2016. Total expenditure amounted to €152.2 million, with a growth of 9.7%, which confirms the Italian market for the second consecutive year in fifth place among the most important market outlets. In two years, Italy has consumed one million bottles more and is in seventh place, between Australia (in sixth place) and Switzerland (in eighth place).
A global turnover
The figures disclosed by the Comité Champagne (excluding taxes) say that the global turnover marks a new record: €4.9 billion, of which 2.1 achieved in France alone.From 2005 to 2017 the total growth was one billion euros. It should be noted that, if in 2016 revenues were determined by a diversification of the cuvée, the performance in 2017 was explained by the strong growth of markets where Champagne is better valued, in particular in the United States, Japan and Australia (+23% in value). In Europe, with the exception of France, the value of Champagne increased by 3.9% in a context of stable volumes (-0.5%). Scandinavia registered a + 9% in value. Looking at individual customer countries, the United States remain in first place in terms of value (€586 million) with a growth of 8.5%.
United Kingdom: the Brexit impact
In second place is the United Kingdom, which, however, is conditioned by the effects of Brexit and loses 5.7% in value and 11% in volume. Japan's balance, which consolidates its third place with +21.3% in value and +17.6% in volume. The German market contrasted, with turnover risen by 1.7%, and volumes slightly down (-0.8%).Excellent performance of Champagne in the East: the Asia macro area shows a +15% in volume and +19% in value; China, Hong Kong, Taiwan all grow by 26.7% and South Korea by 39.5% (first time breaking its one million bottle record). Africa grows back after the fall of 2016: +7% in volume and value, with Nigeria increasing by 24.7% and 18.4% respectively.