24 Oct 2012 / 19:10

The Vini d'Italia Tour

The wine world is changing. Italian wineries are rethinking their strategies on the international market so the way Gambero Rosso works must keep pace – its  publication and communication resources are shifting gear. Around the globe, consumption and life styles have moved towards a greater affinity between labels and consumers.

http://med.gamberorosso.it/media/2013/01/332880_web.jpeg

The wine world is changing. Italian wineries are rethinking their strategies on the international market so the way Gambero Rosso works must keep pace – its  publication and communication resources are shifting gear. Around the globe, consumption and life styles have moved towards a greater affinity between labels and consumers.

Today's wine shopper is alert to quality and to ratings in the Guida Vini d'Italia, but wants lightness and flexibility. So the Gambero, inherently sensitive to market trends, has developed another type of event, something agile and friendly, limited for now to European markets where the international business of Italian wine is concentrated (Germany and Switzerland, for example). This is the philosophy behind the Vini d'Italia Tour, open to all wineries (and their wines) selected by the Guida Vini d'Italia del Gambero Rosso 2013. This tour, then is for smart wines, high quality labels - as witnessed by their scores in the wine guide - that sell at intelligent prices. Green wines also merit special attention, that is, those produced by estates that are careful about sustainability issues in agriculture.

 

After Zurich, Warsaw and Copenhagen the next steps will Paris, Munich, Saint Petersburg...

 


Munich
Tuesday, June 11, 2013
14:00 – 19:00 | Tasting PRESS &TRADE
16:00 – 19:00 | Tasting WINE COMMUNITY
Café Reitschule - Königinstraße 34
Save the date (english version)

Save the date (german version)

 


Saint Petersburg
Thursday, June 13, 2013
14:00 – 19:00 | Tasting PRESS &TRADE
16:00 – 19:00 | Tasting WINE COMMUNITY
Grand Hotel Europe - Mikhailovskaya ul 1/7
Krysha Ballroom (Top Floor)
Save the date (english version)

 


 CALENDAR 2013/2014 

  


The new formula “Vini d'Italia” is simple: an opening conference headed by the Guide's journalists who will draw a picture of Italian enology and the latest vintage years on the market. A tasting will follow. The strong point of this format is the long-tested ability of the Gambero staff to open a dialog with the international media.

 

 

ZURICH

 

Press Review


Zurcher Unterlander

 

WARSAW

> Participating Wineries

 

Press Review


Tomek Prange-Barczyski 

 
Winne Przygody
 
Winicjatywa
 
Królestwo Garów – Bernadetta Jarosz (Makro)
 
On Egin Ena Topa
 
Winne Refleksje

 

 

COPENHAGEN

 

> Participating Wineries

 

Press Review

 

madmedier.dk/

 

www.vinhulen.dk/ 

denkorteavis.dk

 

 

 

 

Information: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

January 2013

 

 

 

 

 

 

SPONSOR

 

 

 

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