The Sustainability Plan made by Monini for its 100th anniversary includes the planting of one million olive trees in 10 years with organic, controlled and tracked cultivation. Here's how.

Monini’s 100th anniversary in the name of sustainability

“If today we had to do it all over again, we would change very little of what we did yesterday. The present, on the other hand, requires a profound reflection: the new generations are demanding we move towards making the world a better place”. This is how Maria Flora and Zefferino Monini celebrate 100 years of their brand, one of the most powerful and evocative brands of Made in Italy food. And it’s in this spirit that the Monini brothers make concrete commitments “to make the world truly better,” through a ten-year Sustainability Plan which includes the planting of one million olive trees in 10 years with organic, controlled and tracked cultivation.

Sustainability and quality

In addition to the adoption, in 2020, of 100 thousand bees: the first sentinels of environmental health. “Monini’s commitment is also directed to the high quality of Italian extra virgin olive oil – said the owners of the olive oil industry and the Trevi oil mill – and to its traceability, as well as to its “container”, with the aim of achieving 100% recycled glass bottles within the year”. 

by Indra Galbo