Given the popularity of the Top Italian Wines Roadshow and Tre Bicchieri World Tour, Gambero Rosso decided to extend its influence and promote smaller Italian wineries around the globe. The Boutique Italian Wineries Tour raises awareness of small to medium wineries that produce under 500,000 bottles.
The term “boutique wineries&rdqu
o; describes family-run businesses who cultivate artisanal, high quality wines. The Tour showcases the diversity of Italy’s wine economy to the world. Between 25-30 producers are represented and the Boutique Italian Wineries Tour has visited London, Brussels, Copenhagen, Hamburg and Berlin. It aims to attract an audience of 300-500 people.