“By 2019, our customers will be able to experience the world’s greatest food emporium…Customers will be invited to see and smell, touch and taste products as they purchase; we will create magic like no other." With these ambitious words Harrods Director of Food & Restaurants, Alex Dower announced the transformation that will soon involve the entire Food Hall of London’s luxurious department store. The renovation is the largest overhaul undertaken inside the store since the 1980s.
The work is being managed by the David Collins Studio of London, a leading interior architecture practice for hospitality, residential, and retail projects worldwide. The Harrods do-over of their Food Hall is called The Taste Revolution, and it is scheduled for completion within two years. Space is being reshaped, and a new roastery and bake hall makes fresh coffee, pastries and bread in front of customers, with chef Lance Gardner and his team collaborating, creating exceptional baked goods on the spot. A pastry corner is overseen by chocolate maestro Alistair Birt, a 27-year-old artisan, specialized in the use of premium cocoa beans. Master roaster Bartosz Ciepaj and his team will offer coffee toasted in different ways, so clients can sample the different types while comfortably seated at the Coffee Bar. The new Roast and Bake section, located at the Basil Street entrance, will have a selection of sandwiches and salads to take away.
Harrods | Londra | Brompton Road, 87/135 | tel. +44 2084795100 | www.harrods.com/en
by Michela Becchi